Character | Liu Jianming: Empowering Traditional Industries from an Internet Perspective

In a business world full of passion and challenges, there are many outstanding entrepreneurs. We have the privilege of interviewing Mr. Liu Jianming, an outstanding founder of Beijing Taihe Jiahua Trading Co., Ltd. and the initiator of China's toilet paper platform. His vision, insight, and firm belief have won widespread recognition for the company's success. In this era full of challenges and opportunities, his experience and wisdom will provide us with valuable insights and profound insights. Let's listen to his voice together, explore his entrepreneurial path, understand the current situation of the toilet paper industry, and the opportunities for future development.

    Mr. Liu stated that the overall development trend of the toilet paper industry is showing steady progress. Despite fierce market competition, the company always adheres to the business philosophy of quality first and service first, continuously optimizes enterprise services, deeply explores market potential, and ensures providing customers with high-quality and environmentally friendly products. Years of hard work have established a good reputation in the industry, winning the trust and support of customers.

    However, in the process of industry development, some problems have also been exposed. The intensification of market competition has led to a more intense price war among toilet paper manufacturers, and the profit margins of wholesale channels are constantly being compressed. Mr. Liu believes that in such a market environment, wholesalers need to continuously improve their service level and value-added capabilities to maintain competitiveness. In addition, the diversification of customer needs is also a major challenge facing the current industry. With the increasing demand for quality of life from consumers, their demand for toilet paper products is also becoming increasingly diverse. This requires wholesalers to more accurately grasp market demand and provide diversified product choices.

     Transformation and transformation go hand in hand. Traditional wholesale channels have been impacted, and with the popularization of the Internet, their sales have been affected to a certain extent. Consumers are increasingly inclined to purchase toilet paper products directly through e-commerce platforms, which has led to a decrease in sales through traditional wholesale channels. Wholesale channel profit margin compression: The intensification of market competition has led to more intense price wars among toilet paper manufacturers, and the profit margin of wholesale channels is constantly being compressed. To maintain competitiveness in such a market environment, wholesalers need to improve their service level and value-added capabilities. Diversified customer needs: With the increasing demand for quality of life from consumers, their demand for toilet paper products is also becoming increasingly diverse. This puts higher demands on wholesalers, who need to accurately grasp market demand and provide diversified product choices.

     Future development: Seize the opportunities of the Internet era and respond to uncertainty. Facing the uncertainty of the future, Mr. Liu, a wholesale enterprise in the toilet paper industry, has shown firm confidence. He believes that by seizing the development opportunities of the Internet era, enterprises are expected to stand undefeated in future market competition.

    Mr. Liu stated that the company will further expand its online channels, cooperate with high-quality technical teams in the industry, and build an industry internet platform - the Beijing Toilet Paper Official Website Industry Platform. Attracting more customers through online platforms, integrating industry resources, empowering the industry with standardized, standardized, and data-driven operational methods, and improving channel circulation efficiency and customer satisfaction. At the same time, online wholesale and sales will also provide customers with a more convenient purchasing experience and meet diverse needs. Innovative marketing strategies. In the era of the Internet, marketing needs to focus more on creativity and personalization. On the basis of traditional marketing strategies, the company will utilize emerging platforms such as social media and short videos for brand promotion and product promotion, to improve brand awareness and reputation. By collaborating with well-known internet celebrities, industry leaders, etc., we carry out diversified marketing activities to attract more young consumers and improve brand awareness and reputation. Improve logistics services. With the acceleration of the pace of life, consumers have increasingly high demands for logistics services. Mr. Liu stated that the company will increase investment in the logistics sector, cooperate with high-quality industry partners, improve logistics service levels, and ensure that products can be delivered to customers in a timely and safe manner. By optimizing delivery routes, improving delivery efficiency, and other means, we can improve customer satisfaction and enhance the competitiveness of enterprises.

    Through this exchange, we have gained a deeper understanding of Mr. Liu's development strategy in the Internet era. He firmly believes that by seizing the development opportunities of the Internet era, enterprises are expected to stand undefeated in future market competition and effectively respond to future uncertainties. In this era full of changes and challenges, the successful experience of Mr. Liu's company undoubtedly provides valuable reference and inspiration for more entrepreneurs.