The advantages of convenience, hygiene, and comfort have gradually replaced traditional cleaning products and methods with baby and child dry wipes in recent years, making them a necessity that many families are eager to purchase.

Taking wet wipes as an example, the outbreak of the epidemic has greatly promoted the consumption demand for disinfected wet wipes. Looking ahead to the future, with the continuous growth of sub products such as diaper cleaning wipes, specialized hand and mouth wipes, eye care wipes, and oral cleaning wipes, the category of baby wipes is expected to maintain stable growth.

According to Euromonitor International's forecast, the global retail sales of personal wipes will increase by 54 billion pieces from 2022 to 2027, bringing the total to 347 billion pieces. By 2026, the personal consumption of wet wipes in developing countries will account for more than half of the global total consumption for the first time. From the perspective of product types, baby wipes are still the largest subcategory, and their main growth in the future will come from the developing markets in the Asia Pacific region.

Turning to the category of cotton soft wipes, we can also see the enormous potential contained in this field. "Insight into the 2023 Infant and Child Products Market and Consumption Trends" points out that on the Xiaohongshu platform, from September 2022 to August 2023, although the proportion of cotton wipes' internal capacity was relatively low, their month on month growth rate exceeded 120%.

Observing the characteristics of products in the market, most brands emphasize their advantages such as cleanliness, practicality, no odor, and no shedding. Euromonitor also mentioned in its "Cotton and Cotton Products Industry Trends Report" that currently, the sales share of pure cotton soft wipes in the Chinese cotton soft towel market is about 50%, indicating that the overall quality of the industry still needs to be improved.

Compared to the increasingly mature and standardized wet wipes category, cotton soft wipes clearly have a long way to go, but this means broader development space, and every innovator and breakthrough in this field deserves praise and recognition.